User Experience (UX) Research is a critical step in game development, advertisement, retail, shopping and UI design. But how to get objective, credible, and quantifiable user experience information? With the traditional methods such as interviews and questionnaires, you can only make rough, qualitative estimations based on respondents’ subjective feedback.
This blog explains how you can measure UX objectively using the Moodmetric smart ring. The research-grade wireless device measures the level of respondents’ emotion based on the electrodermal conductivity of skin – and enables you to research UX with an accuracy of 83%, and get comparable results straight at the cloud in real time.
How Does Moodmetric Work in UX Research?
The Moodmetric smart ring measures electrodermal activity (EDA) of skin. The measurement provides accurate data on the respondents’ sympathetic nervous system activation in real time. The wireless smart ring transmits the measurement data from all respondents on the dashboard, where you can analyze and compare the results easily.
Questionnaires provide subjective results, and several irrelevant aspects can distort the answers. UX research needs objective measurements, which can be tracked continuously over the long-term. The Moodmetric smart ring can be used for weeks or months, day and night, making it a useful tool for UX research.
The use-cases below give a snapshot of how the Moodmetric measurement can be used in UX research or anything that makes us react. These are just a handful of examples.
Gaming UX Research
User Experience research is crucial in game development. It enables game designers to understand user experience and player behavior deeply when developing the plot, characters, scenes, pricing models, and designing the visuals. How does the Moodmetric smart ring help game developers realize their creative vision and deliver players a unique gaming experience?
Digital games, mobile or desktop, can be extremely agitating. Chasing, fighting, racing, and performing dangerous tasks is enervating. This activates player’s sympathetic nervous system, but the body does not understand that the threat is just an illusion created by the game developer. A game can also be soothing, like puzzles. The player needs to focus, but vigilance is not required.
Regardless of what kind of a game you are developing, the playing experiences affect the players’ nervous system and raise the emotional level accordingly. You can measure this level of emotion accurately, consistently, and objectively using the Moodmetric smart ring to develop better games.
Measuring Customer Experience in Retail
Imagine pilot customers testing a new shopping center virtually. The center is equipped with new innovative implementations, a parking place, plenty of navigating guides and signage, ambient music, and so on. Typically the pilot customers provide their feedback via questionnaires, which do not provide accurate, objective, and consistent user experience data. Still, in the user experience research in the retail, pilot customers’ opinions greatly impact the final decisions.
How can the Moodmetric measurement help you in designing better retail experiences? The Moodmetric smart ring measurement shows instantly and in real-time where the pilot shoppers felt anxious and stressed, and when and where they were relaxed. The results reveal the customer experience objectively. With consistent data, you can make comparisons and follow trends.
How to Start Accurate UX Research?
Do you want to start UX research with Moodmetric? Order the Moodmetric smart ring or Contact us for more details.
For more information about the Moodmetric measurement, check the Technology site. Learn about research applications and ongoing projects at our research site.